August 25, 2008
Choose the right headline and image for your postcard
You only have a brief moment with direct mail postcards to grab a person’s attention before your postcard ends up in file 13. Therefore, make the most of having a strong headline. You will either win them or loose them within a few seconds after looking at your postcard. Make sure your headline is easy to read and interestingly suggests the great deal that you have to offer. Also, make sure that the image on the postcard blends with the message and doesn’t take away from it. The image should be eye-catching, yet relevant to your overall message, and most definitely relevant to the reader.